01
Walk the floor.
Show the racks, machines, training spaces, and details that help someone picture their first session.
Every packageFITNESS MARKETING BUILT BY LIFTERS
Your gym.
Its story.
More reach.
You built a gym worth showing up for.
We bring its equipment, coaches, and community into focus so more people can picture themselves there.
CARBONDALE, IL / SOUTHERN ILLINOIS
BUILT FOR THE CULTURE.
REAL LIFTERS.
REAL RESULTS.BUI
001 / THE INTRODUCTION
REAL RESULTS.BUI
001 / THE INTRODUCTION
WALK THE FLOOR✳MEET THE COACHES✳INVITE A VISIT✳TELL YOUR STORY
THE WAY WE SEE IT
Your strongest asset?
It’s already inside.
The equipment. The people. The feeling of a great session. We help future members see what makes your gym worth showing up for.
02
Meet the coaches.
Introduce the people behind your gym. Let prospective members hear your approach to training in your own words.
Working Set + Champion03
Give them a reason.
An honest gym review and a clear story make the next step easier. Champion adds a custom advertisement and a tour link.
Gym reviews in every package04
Follow the response.
Connect content to tour and sign-up tracking. Agree on the links and data needed to understand the response.
Every packageTHE GAP WE BRIDGE
Great equipment. Great coaches.
A place people could belong.
Let’s get that story out.
FROM YOUR FLOOR TO THEIR FEED
Good content.
A clear next step.
A straightforward process that starts with your gym and stays focused on the people you want to reach.
Let’s talk.
Tell us what your gym stands for and what you want people to see. We agree on the scope, date, and deliverables.
Walk the floor.
We visit your facility and capture the equipment, environment, and people included in your package.
Tell the story.
We shape the agreed content and give your audience a clear next step toward visiting your gym.
Watch the response.
Review the agreed tour and sign-up tracking, learn what connected, and plan your next move.
CHOOSE YOUR STARTING POINT
Your gym. Your ambition.
A package to match.
From a first introduction to a fuller campaign. Every package puts your gym’s story at the center.
MAKE YOUR FIRST IMPRESSION
01 / Your story starts here
First Rep
Introduce your floor, your equipment, and the experience people can expect.
$199BASE PACKAGE / USD
Choose First RepWHAT’S INCLUDED
- Filmed gym walkthrough
- Gym review
- Tour and sign-up tracking
THE STRONGER INTRODUCTIONFEATURED
02 / Go beyond the walkthrough
Working Set
Give your coaches a voice and your facility a fresh perspective.
$499BASE PACKAGE / USD
Choose Working SetWHAT’S INCLUDED
- Filmed gym walkthrough
- Coach spotlight
- Gym review
- Facility improvement advice
- Tour and sign-up tracking
THE PREMIUM EXPERIENCE
03 / The complete perspective
Champion
Bring the bigger picture together with aerial footage and custom ad creative.
$799BASE PACKAGE / USD
Choose ChampionWHAT’S INCLUDED
- Filmed gym walkthrough + drone footage
- Coach spotlight + personalized advice
- Gym review + custom advertisement
- Facility advice + equipment referral
- Tour invitation or booking link
- Tour and sign-up tracking
Final scope, editing, delivery, travel, and usage terms are agreed before payment. Champion’s custom advertisement excludes paid media spend. Drone footage is subject to operating requirements and availability.
Compare every detailTHE PEOPLE BEHIND THE CAMERA
Built by lifters.
For people
who get it.
We’re Erik and Ilkin. We know the difference a great gym makes because we spend our time in one.
Brothers Under Iron brings that perspective to fitness marketing. We walk your floor, meet your people, and help others understand what makes your place different.
Meet the foundersErik & IlkinFOUNDERS, BROTHERS UNDER IRON
Erik Galu
Project management.
A lifter’s perspective.
Ilkin Badalov
Instructional experience.
A passion for the floor.
THE WORK SPEAKS
Real gyms.
Real stories.
A place for our gym features, coach spotlights, and promotional projects. Every story starts with a real conversation.
OUR PORTFOLIO IS TAKING SHAPELet’s make your
Let’s make your
gym the next feature.
We’re building our collection of published gym stories. Approved projects will appear here as they’re ready to share.
Tell us about your gymWho is this for?
Independent gym owners who want to show prospective members their equipment, coaches, and community. We provide fitness marketing and media production.
Where do you film?
We are based in Carbondale and initially serve Southern Illinois and surrounding areas. Tell us your gym address so we can confirm travel and any additional costs before you commit.
Can I book and pay online today?
Online scheduling and checkout are being prepared. You can send a project inquiry now. An inquiry does not reserve a date or charge your card.
How much content will I receive?
The package cards show the included services. We agree on the number and length of videos, editing, revisions, and delivery schedule in your project scope before payment.
Does Champion include paid ad spend?
Champion includes creation of a custom advertisement. The budget to run paid ads is separate and must be agreed in advance.
Is drone footage guaranteed?
Drone filming in Champion is subject to legal operating requirements, location permissions, weather, and availability. We confirm feasibility and any alternative in your project scope.
How do tracking and results work?
We agree on tour links, sign-up tracking, and access to relevant data with you. Attributable results depend on the available information. Memberships, leads, revenue, and return on investment are not guaranteed.
What about cancellation, revisions, and content rights?
Payment timing, cancellation, refunds, rescheduling, revisions, and content usage rights must be set out in an agreed written scope before a paid booking. Contact us to discuss your project.
YOU PUT IN THE WORK.